Introduction
Sertel Electronics Private Limited ("Sertel Electronics", "Sertel", "we", "us" or "our") respects your privacy and is committed to protecting the personal data of its customers, business partners, suppliers, website visitors and every other individual with whom we interact. We are an electronics manufacturer headquartered in Chennai, India, supplying timing, synchronisation, meteorological and environmental monitoring systems to customers across the world.
This Privacy Policy explains what personal data we collect, how and why we process it, who we share it with, how long we keep it, how we protect it, and the rights available to you. It applies to our website, our products and services, and our wider business and marketing activities. Please read this policy carefully so that you understand how we handle your personal data.
Who We Are
For the purposes of applicable data protection law, Sertel Electronics is the entity that determines the purposes and means of processing your personal data. Under Indian law this role is described as the "Data Fiduciary"; under the European and United Kingdom regimes it is described as the "Data Controller".
- Data fiduciary / controller
- Sertel Electronics Private Limited
- Registered office
- No 377, Nehru Nagar, 1st Cross Street,
Perungudi, Chennai, Tamil Nadu, India - Corporate Identification Number (CIN)
- U17111TN1990PTC019069
Contact details for our Grievance Officer and data protection queries are set out in Section 14.
Scope of This Policy
This policy applies to the processing of personal data relating to individuals who:
- visit or interact with our website and online forms;
- enquire about, purchase, or use our products and services;
- act as a representative, employee or contact of our customers, suppliers, distributors or partners;
- subscribe to our newsletter, marketing communications or events; or
- otherwise correspond or do business with us.
This policy does not apply to anonymised or aggregated data that cannot be used to identify you, nor to third-party websites that may be linked from our website. It covers personal data in digital form and personal data collected in physical form that is later digitised.
Personal Data We Collect
Personal data means any information relating to an identified or identifiable individual. Depending on your relationship with us, we may collect and process the following categories of personal data:
4.1 Information you provide to us
- Identity and contact data, such as your name, job title, employer, business address, email address and telephone number;
- Enquiry and transaction data, such as the products or services you are interested in, quotation requests, purchase orders, delivery details and correspondence;
- Account and registration data, where you register for a portal, download area or event;
- Payment and billing data required to process orders and invoices (we do not store full card details, which are handled by our payment or banking partners);
- Marketing preferences, including your consent to receive newsletters and other communications; and
- Any other information you choose to provide through our contact forms, email, telephone calls or meetings.
4.2 Information we collect automatically
- Technical data, such as your IP address, browser type and version, operating system, device information and time zone settings;
- Usage data, such as the pages you visit, the links you click, the date and time of your visit, and the website that referred you; and
- Cookies and similar technologies, as described in Section 7.
4.3 Information from third parties and public sources
Where permitted by law, we may receive personal data about you from third parties and publicly available sources, such as your employer, our distributors and partners, business registries and directories, credit reference and fraud prevention agencies, and professional networking or public online sources, in each case for legitimate business purposes such as customer onboarding, verification and marketing.
We generally do not seek to collect special category or sensitive personal data through our website. Please do not submit such information to us unless we specifically request it for a lawful and clearly stated purpose.
How We Collect Your Personal Data
We collect personal data when you complete a form on our website, contact us by email or telephone, request a quotation or place an order, subscribe to our newsletter or events, meet us at an exhibition or trade event, or otherwise interact with us in the course of business. We also collect certain data automatically through cookies and similar technologies when you use our website.
Purposes and Legal Bases for Processing
We only process your personal data where we have a lawful basis to do so. The lawful bases we rely on include your consent, the performance of a contract with you or your organisation, compliance with a legal obligation, and our legitimate interests (or, in India, the applicable legitimate uses recognised under law), provided these are not overridden by your rights and interests. The principal purposes for which we process personal data, and the corresponding legal bases, are set out below.
| Purpose of processing | Legal basis |
|---|---|
| Responding to your enquiries, quotation requests and correspondence | Performance of a contract or steps prior to a contract; legitimate interests in supporting our customers |
| Processing orders, fulfilling and delivering products and services, and managing invoicing and payment | Performance of a contract; compliance with legal obligations |
| Managing our relationship with customers, suppliers, distributors and partners | Performance of a contract; legitimate interests in managing our business |
| Sending newsletters, marketing communications and event invitations | Your consent; legitimate interests in business-to-business marketing, where permitted |
| Operating, securing and improving our website and IT systems | Legitimate interests in a secure and functional website; compliance with legal obligations |
| Complying with legal, regulatory, tax, accounting and export-control obligations | Compliance with legal obligations |
| Establishing, exercising or defending legal claims and preventing fraud | Legitimate interests in protecting our business; compliance with legal obligations |
Where we rely on your consent, you may withdraw it at any time by contacting us using the details in Section 14 or by using the unsubscribe link in our communications. Withdrawing consent does not affect the lawfulness of processing carried out before the withdrawal.
Marketing Communications and Newsletters
If you subscribe to our newsletter or agree to receive marketing communications, we will use your contact details to send you information about our products, services, events and updates that may be of interest to you. We rely on your consent or, where permitted for business-to-business communications, our legitimate interests. You can unsubscribe at any time using the link in each communication or by contacting us. We do not sell your personal data to third parties for their own marketing.
International Transfers of Personal Data
Because we do business across the world, your personal data may be transferred to, stored in, or accessed from countries other than the country in which you are located, including countries that may not provide the same level of data protection as your home jurisdiction.
Where we transfer personal data internationally, we take steps to ensure it is protected in accordance with applicable law. For transfers subject to the European Union or United Kingdom regimes, we rely on adequacy decisions where available, or on appropriate safeguards such as the applicable Standard Contractual Clauses, together with supplementary measures where required. For transfers subject to Indian law, we transfer personal data outside India in accordance with the conditions permitted under that law. You may contact us for further information about the safeguards we apply.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, regulatory, tax, accounting or reporting requirements, and to establish, exercise or defend legal claims. The retention period depends on the nature of the data and the purpose of processing. When personal data is no longer required, we will securely delete or anonymise it. Where we are legally required to retain certain records, such as invoices and transaction records, we do so for the periods prescribed by applicable law.
Data Security
We implement appropriate technical and organisational measures designed to protect personal data against unauthorised or unlawful access, loss, alteration, disclosure or destruction. These measures include access controls, encryption of data in transit using SSL or TLS where appropriate, network and system security, logging and monitoring, staff awareness, and regular review of our security practices.
While we take reasonable steps to protect your personal data, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security. In the event of a personal data breach, we will act promptly and notify affected individuals and the relevant authorities where required by applicable law.
Your Rights
Depending on your location and the applicable law, you may have some or all of the following rights in relation to your personal data:
- Right of access
- to the personal data we hold about you and information about how we process it;
- Right to correction
- of inaccurate or incomplete personal data;
- Right to erasure
- of your personal data in certain circumstances;
- Right to restrict or object
- to certain processing, including direct marketing;
- Right to data portability
- to receive certain data in a structured, commonly used and machine-readable format;
- Right to withdraw consent
- at any time where we rely on consent;
- Right to nominate
- another individual to exercise your rights on your behalf in the event of death or incapacity, where provided under Indian law; and
- Right to grievance redressal
- and to complain to the relevant data protection authority.
To exercise any of these rights, please contact us using the details in Section 14. We may need to verify your identity before responding. We will respond within the timeframe required by applicable law. These rights may be subject to legal limitations and exemptions.
Grievance Officer and Data Protection Contact
If you have any questions, requests or concerns about this policy or the way we handle your personal data, or if you wish to exercise your rights, you can contact our Grievance Officer:
Grievance Officer
Praveen Kumar K G
Sertel Electronics Private LimitedNo 377, Nehru Nagar, 1st Cross Street,
Perungudi, Chennai, Tamil Nadu, India
We will acknowledge and respond to your request within the period required under applicable law.
Complaints to Supervisory Authorities
We would welcome the opportunity to resolve your concerns directly. However, you also have the right to lodge a complaint with the competent data protection authority. In India, you may approach the Data Protection Board of India in accordance with the applicable law. In the European Union, you may complain to the supervisory authority in your country of residence or workplace. In the United Kingdom, you may complain to the Information Commissioner's Office. Individuals in other jurisdictions may contact their local data protection or privacy regulator.
Third-Party Websites and Links
Our website may contain links to third-party websites, plug-ins and services that are not operated by us. We are not responsible for the privacy practices or content of those third parties. When you leave our website, we encourage you to read the privacy policy of every website you visit.
Automated Decision-Making
We do not make decisions that produce legal or similarly significant effects concerning you based solely on automated processing. If this changes, we will update this policy and provide the information required by applicable law.
Compliance Framework
As an Indian company with customers and partners around the world, we aim to handle personal data in accordance with the data protection laws that apply to our activities. Depending on the circumstances, these may include:
- India
- the Digital Personal Data Protection Act, 2023 and the Digital Personal Data Protection Rules, 2025, as they come into force in a phased manner, together with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, which continue to apply during the transition;
- European Union
- the General Data Protection Regulation (EU) 2016/679 (GDPR), where applicable to our processing of the personal data of individuals in the EU and EEA;
- United Kingdom
- the UK GDPR and the Data Protection Act 2018, where applicable;
- United States
- applicable state privacy laws, such as the California Consumer Privacy Act as amended by the California Privacy Rights Act (CCPA/CPRA), where applicable; and
- Other jurisdictions
- such other data protection and privacy laws as may apply to our activities in the territories where we operate.
Where a specific law grants you rights or protections beyond those described in this policy, we will honour those rights to the extent that law applies to our processing of your personal data.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements or other factors. The version published on our website is the current version and takes effect from the date shown at the top of this policy. Where the changes are significant, we will provide a more prominent notice. We encourage you to review this policy periodically.
How to Contact Us
Sertel Electronics Private Limited
No 377, Nehru Nagar, 1st Cross Street,Perungudi, Chennai, Tamil Nadu, India