Sertel Electronics exists to manufacture industrial automation products that are cost effective, reliable and built to run for years, not just to pass an acceptance test. That single aim has guided product decisions since the company's earliest days in Chennai.
Our ambition is to lead in the verticals we have chosen deliberately: time synchronisation, automation, boiler instrumentation, solar and meteorology. We would rather be the trusted name in a handful of demanding sectors than a generic supplier to everyone.
We reinvest 10 to 15 percent of annual turnover into R&D every year, because the products our customers will depend on next year do not exist yet. That discipline, more than any single certificate, is what sustainability means at Sertel.
Our manufacturing is ISO 9001 certified, our R&D centre carries DSIR approval from India's Ministry of Science and Technology, and our equipment is POWERGRID approved and IEC 61010-1 compliant.
Everyone who represents Sertel, whether on our own payroll or working with us as a channel partner, is expected to deal with customers, colleagues and suppliers honestly and to treat every individual's dignity and rights with respect.
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We design and manufacture electronics with an emphasis on lower waste and better efficiency. Resource-conscious engineering is treated as a quality outcome throughout design and production.
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Sertel assembles finished instruments and applies responsible sourcing due diligence. Customers requiring 3TG disclosure for tenders or audits are welcome to engage directly with our procurement team.
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Internal operating standards covering the safety and rights of our people and the energy we consume.
Our Chennai facility runs assembly, testing and dispatch operations every working day. Safety procedures are documented and periodically reviewed from machine safety to test-bench ergonomics.
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Electronics manufacturing consumes power for production equipment and climate control. We track key energy intensity metrics and run measurable reduction programmes year on year.
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Every person working with or for Sertel is treated with dignity, fairness and equal opportunity. We prohibit forced and child labour and do not tolerate discrimination or harassment. Suppliers and partners are expected to uphold the same standards.
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